The A&E Upfront changed venues in 2014 from the Lincoln Center Tent, where it had been held for the 3 years previously, to the Park Ave Armory (66th Street). The “Wow” factor was the enormous A&E branding that hung, raked at an angle, over a large section of the space.  An additional “Wow” factor came when the center 40ft by 22ft video screen flew out to reveal the band, Vampire Weekend, creating a proscenium look to the stage.
(Click image to enlarge)